Hot off the presses straight from Apollo Ink in Boulder. The new Foodchain posters for the Lupe Fiasco show tonight at City Hall. We will be giving away 50 of these hand screen posters to the first people to come to the So-Gnar/Foodchain booth. Oh, and we have some T-Shirts that remain as well. I would suggest getting there early.
So needless to say the shirts we whipped up for the Foodchain were a major hit. The entire crew rocked them on stage for their show alongside Blackstar. Ha! I was so pumped that they went over well. So, I tweaked the design a bit and created a poster for this Thursday’s Lupe Fiasco show at City Hall in Denver. We will be giving away 50 screen printed posters during the show. So, considering that this show is nearly Sold Out, you need to get there early to get your dirty paws on on of these hand screened goodies courtesy of Apollo Ink. The finest screen printers in the land.
Shredded Beats was created back in 2006 by So-Gnar. The concept was developed by Pat Milbery as a means to link the art of snowboarding with the art of music, through a unique branded event. The goal for Shredded Beats is to bring together Professional Snowboarder’s, Musician’s and Artists, to share in each other’s art forms.
In essence, it’s a unique opportunity for artists in different industry’s to swap art forms through an event setting. Past artist’s involved have included Pigeon John, Swollen Members, and Opio from Soul’s Of Mischief/Hieroglyphics.
In February of 2012, So-Gnar’s Pat Milbery and Captain Safety spearheaded and arranged for a unique trip to Japan, called Shredded Beats: Japan. Shredded Beats Japan was an ART/MUSIC/SNOWBOARDING excursion to one of our favorite places on the planet. We brought fellow Colorado music producer Michal Menert of Pretty Lights Music and Adam Harris, Coalatree’s staff filmer, to film and document our travels.
We touched down in Tokyo, and were off! We stayed with several of So-Gnar’s closest friend’s in various areas of Japan. The crew sampled the local cuisine, taught a 2 day snowboard camp (with over 30 little Japanese rippers!), Michal tore it up at Club New Lex in Roppongi, we hit the world’s largest fish market, spent numerous days in the Mountains getting fresh powder, and even had some time for some street art.
This trip was primarily based around the Japan stop for the Mighty Midwest Snowboard Camp Tour, So-Gnar’s annual 12 stop event. This was the second year we have conducted snowboard camps for kids in it the Yuzawa community of Japan. Through our relationship with Allian Snowboards, we have been able to help progress snowboarding in Japan through this annual 2-day camp.
During the trip, the very talented Michal Menert created a soundtrack based on the various inspirational of surroundings & landmarks of Japan, including the local culture influencing his music development. We toured a wide variety of unique areas including neighborhoods like Harajuku and Shibuya, to famous landmarks like Asakusa Temple, the Tokyo Tower, to chaotic environments such as Tsukiji, the World’s largest fish market.
To document our travels and experiences, Coalatree Organics linked the footage up with Vital Films out of Aspen Colorado, to handle the post- production and to add their Midas touch. The recap will consist of 3 installments. This is the first installment, 2 and 3 will be up next in the coming weeks. Stay tunned….
We linked up with local hip hop crew the Foodchain. A few late nights on the computer and I had the design dialed. We will be screen printing some limited T-Shirts courtesy of Apollo Ink for their upcoming show with Black Star (Yasiin Bey –formerly Mos Def– & Talib Kweli) at Cervantes in Denver. Bomb! So hyped on that lineup and how well the design turned out. If you’re not familiar with Food Chain, don’t sleep on them any longer. Check out the music video below, and then cop their FREE album “Brunch” ASAP. Play it loud, keep it safe, and tell em the Capt’n sent ya.
Just in time for 420, So-Gnar and myself came correct with the Smokey the Bear urging “Safety First” design. We will have this available in screen printed posters and T-shirts courtesy of our crew over at Apollo Ink in Boulder. Keeping it on the Build Locally Spread Globally tip. We are only doing a limited run of these. We will have these shirts on hand with us all weekend for all the festivities. Stay tuned to the So-Gnar twitter for real time updates of where we will be.